This module will introduce you to the concepts of marketing and
production, which will be useful in the planning and management of your
business.
Objective
After studying this module, you should be able to:
? define marketing;
? explain the importance of a marketing plan;
? identify the four (4) P’s of marketing;
? define production;
? explain the importance of a production plan; and
? illustrate how to prepare a production plan.
